Marketing Lead

Job Summary

A company is looking for a Marketing Lead to optimize and scale their marketing strategy in the digital asset space.

Key Responsibilities

• Execute marketing strategy across email, automation, landing pages, and funnel performance
• Track and optimize campaign performance using Marketo and Salesforce
• Collaborate with teams to drive conversion-oriented campaigns and identify growth opportunities

Required Qualifications

• 5+ years of B2B/B2C marketing experience, preferably in media, SaaS, fintech, or crypto
• Deep expertise in Marketo, Salesforce, and SendGrid
• Familiarity with crypto culture and terminology
• Experience with segmentation, nurture flows, lead scoring, and campaign attribution
• Ability to operate independently and prioritize impactful initiatives