Senior Digital Media Analyst

Job Summary

A company is looking for a Senior Digital Media Analyst responsible for managing and optimizing paid media campaigns across various digital channels.

Key Responsibilities

• Develop and implement comprehensive paid media strategies based on client objectives and target audiences
• Manage and optimize campaigns across platforms such as Facebook Ads Manager and Google Ads
• Analyze campaign performance and provide insights and recommendations to clients

Required Qualifications

• 4-6 years of hands-on experience in digital media buying and campaign management
• Experience managing monthly paid media budgets of $50k+ across multiple clients
• Proficiency in major advertising platforms, including Google Ads and LinkedIn
• Strong analytical skills for interpreting complex data sets
• Familiarity with marketing automation platforms is a plus