Shopper Marketing Lead

Job Summary

A company is looking for a Shopper Marketing Lead for Retail & Grocery Channels in the Animal Nutrition sector.

Key Responsibilities

• Develop and execute shopper marketing plans tailored to key retail partners
• Lead the go-to-market strategy for new product introductions at the customer level
• Manage budgets, timelines, and performance metrics for all shopper marketing initiatives

Required Qualifications

• Minimum of six years of experience in shopper marketing, customer marketing, or retail marketing
• Proven success launching products and executing marketing plans at retail
• Experience working with large ag retailers, grocery, or mass retail accounts preferred
• Strong understanding of category management and shopper insights
• Proficiency in syndicated data tools is preferred