Job Summary
A company is looking for an ABM Marketing Lead to build and scale account-based marketing programs.
Key Responsibilities
- Develop and manage full-funnel ABM programs targeting top accounts
- Partner with channel owners to deliver coordinated ABM campaigns
- Act as a liaison between marketing and sales, aligning on account lists and messaging
Required Qualifications
- 5+ years in B2B demand generation or ABM roles, preferably in high-growth SaaS
- Experience running ABM programs from targeted 1:1 to scaled 1:many
- Deep understanding of funnel dynamics and integrated campaign design
- Hands-on experience with tech automation platforms
- Familiarity with marketing automation tools and Salesforce
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