AI and Marketing Intelligence Specialist

Job Summary

A company is looking for a Specialist I, AI and Marketing Intelligence.

Key Responsibilities

• Analyze multi-channel marketing performance to optimize lead generation and ROI
• Track funnel metrics to uncover insights and improve the buyer journey
• Collaborate with cross-functional teams on testing segmentation and messaging strategies

Required Qualifications

• Bachelor's degree in Marketing, Data Analytics, Communications, Computer Science, or a related field
• 2-4+ years of experience in marketing analytics or marketing performance strategy
• Experience with multi-channel marketing and lifecycle campaigns
• Experience testing or deploying large language models (LLMs) in marketing applications
• Experience in regulated industries such as fintech and edtech