Job Summary
A company is looking for an Associate Director - Lead Omni-Channel Data Scientist.
Key Responsibilities
- Lead the design, development, and delivery of advanced omnichannel analytics strategies
- Bring Marketing Mix Modelling (MMM) in-house, building models in Python
- Create Next Best Engagement models to personalize marketing activities
Required Qualifications
- Strong experience with Marketing Mix Modelling and advanced statistical modelling
- Proficiency in SQL and Python
- Strong statistical (STEM) academic background
- Extensive experience working with digital marketing/media data
- Pharma experience is a nice-to-have
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