Brand Activation Lead

Job Summary

A company is looking for a Brand Activation Lead to develop strategic plans that drive brand metrics and business KPIs.

Key Responsibilities

• Lead the development of brand messaging and oversee creative content for brand campaigns
• Create a brand measurement structure and share insights with senior stakeholders
• Manage brand reputation, activation calendar, and relationships with agency partners

Required Qualifications

• BS/BA in marketing, communications, or business preferred
• 10+ years of experience in marketing brands and products, with tech experience as a plus
• Significant experience in planning and launching brand advertising campaigns
• In-depth analytical skills, including experience with brand health tracking
• Track record of building brand identities and guidelines in collaboration with creative teams