Customer Marketing Director

Job Summary

A company is looking for a Sr. Manager / Director, Customer Marketing.

Key Responsibilities

• Develop and implement onboarding programs to enhance customer value realization
• Create compelling content and lifecycle campaigns to drive customer engagement and expansion
• Establish advocacy programs and customer advisory initiatives to inform product development and marketing strategies

Required Qualifications

• 10+ years of customer marketing experience in B2B SaaS
• Experience supporting international customers
• Proven track record of successful programs in expansion, retention, and advocacy
• Familiarity with tools such as Salesforce and HubSpot
• Ability to balance strategic planning with execution