Customer Marketing Manager

Job Summary

A company is looking for a Customer Marketing Manager to drive customer engagement across B2B and limited B2C segments.

Key Responsibilities

• Drive integrated B2B lifecycle marketing strategies to engage, retain, and grow audiences
• Leverage customer insights to segment, personalize, and optimize lifecycle campaigns
• Set and track KPIs to assess the effectiveness of lifecycle programs for continuous improvement

Required Qualifications

• 5+ years managing B2B retention/lifecycle marketing; B2C/B2B2C experience preferred
• 5+ years of hands-on experience with Marketo; Iterable experience preferred
• Experience with Pendo preferred
• Basic knowledge of HTML/CSS, SQL, and customer segmentation preferred
• Experience in designing and implementing A/B and multivariate tests