Job Summary
A company is looking for a Data Analytics Manager to lead the analysis of web analytics and customer behavior for eCommerce platforms.
Key Responsibilities
- Oversee web analytics tools to track and report on key eCommerce metrics
- Develop dashboards and reports to monitor online store performance and customer behavior
- Collaborate with cross-functional teams to provide actionable insights and optimize media spend
Required Qualifications
- Bachelor's degree in Data Science, Statistics, Marketing, Business, or a related field
- 5+ years of experience in data analytics with a focus on eCommerce and paid media optimization
- Proven expertise with web analytics and data visualization tools
- Strong understanding of digital marketing and customer segmentation strategies
- Experience in SQL, R, Excel, and other data analysis tools
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