Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager responsible for developing and executing integrated marketing campaigns to generate qualified pipeline and accelerate revenue growth.

Key Responsibilities

• Design, launch, and manage multi-channel campaigns across various platforms
• Build and execute account-based marketing (ABM) initiatives for priority accounts
• Track and report on KPIs, continuously analyze campaign performance, and provide data-driven recommendations

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 4-6 years of experience in B2B demand generation, preferably within SaaS or technology
• Demonstrated success in building and optimizing campaigns to generate pipeline and accelerate revenue
• Experience collaborating closely with sales teams for aligned go-to-market execution
• Proven ability to measure, report, and optimize campaign performance against defined KPIs