Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to lead marketing initiatives for a B2B software solution.

Key Responsibilities

• Develop and execute a multi-channel demand generation strategy to meet pipeline and revenue goals
• Plan, create, and optimize integrated marketing campaigns in collaboration with various teams
• Measure and analyze campaign performance, providing insights for continuous improvement

Required Qualifications

• Bachelor's Degree or military experience
• At least 4 years of experience in demand generation or performance marketing for B2B SaaS
• 2 years of experience marketing to multiple personas at enterprise organizations
• 2 years of hands-on experience managing programmatic and ABM campaigns on relevant platforms
• 2 years of experience using marketing automation software and CRMs for campaign management