Demand Generation Marketing Manager

Job Summary

A company is looking for a Demand Generation Marketing Manager to join their marketing team.

Key Responsibilities

• Develop and execute integrated marketing strategies to increase brand awareness and drive account engagement
• Guide company strategy as a segment expert for high-growth markets and manage full-funnel marketing efforts
• Collaborate with cross-functional teams to create effective online and offline marketing activities and monitor campaign success metrics

Required Qualifications

• 5+ years of B2B marketing experience with a focus on integrated and targeted marketing campaign strategies
• Proven experience in driving demand with large key accounts and navigating complex buying processes
• Strong project management capabilities for complex multi-channel campaigns
• Experience with omnichannel marketing and social proof building best practices
• Passion for testing new channels and optimizing strategies based on data