Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist.

Key Responsibilities

• Support the demand generation process through end-to-end campaign and media execution, including planning and deploying various marketing tactics
• Enhance campaign execution processes by leveraging AI tools for workflow automation and operational efficiency
• Collaborate with cross-functional teams to execute demand generation initiatives and monitor campaign performance for continuous improvement

Required Qualifications

• Bachelor's Degree in Business, Marketing, Computer Science, or related field AND 1+ years of experience in integrated marketing or related work experience
• 1+ years of experience in B2B email marketing, including automation and audience segmentation
• 1+ years of experience using email marketing platforms such as Marketo, Salesforce Marketing Cloud, or similar
• 1+ years of experience analyzing and communicating demand generation performance insights
• 1+ years of experience managing complex projects and coordinating with cross-functional teams