Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist focused on Financial Services Campaigns.

Key Responsibilities

• Support the Senior Demand Generation leader in building and executing quarterly and annual campaign strategies for financial services segments
• Execute multi-channel campaigns across email, paid media, digital, chat, webinars, events, and website
• Collaborate with content and product marketing teams to develop tailored content mapped to the buyer journey

Required Qualifications

• 3-5 years of B2B demand generation experience, preferably in SaaS or FinTech
• Direct experience marketing to financial services audiences with an understanding of industry terminology and workflows
• Proficient in building and executing campaigns in Marketo
• Working knowledge of Asana or a comparable project management tool
• Adept knowledge of core demand generation channels and their integration in campaigns