Digital Analytics Analyst

Job Summary

A company is looking for a Digital Analytics and Integration Analyst to lead technical implementation and performance measurement of digital marketing initiatives.

Key Responsibilities

• Collaborate with teams and clients to define data requirements and architect tracking plans
• Implement tracking using Google Tag Manager and configure analytics platforms for integration
• Develop dashboards and reports, applying attribution models to inform campaign optimization

Required Qualifications

• 3+ years of experience in digital analytics, tracking implementation, or integration roles
• Proficiency with Google Marketing tools (GA4, GTM, Search Console), Excel, SQL, and Google BigQuery
• Practical experience in HTML, CSS, JavaScript; Python knowledge is a plus
• Experience with paid media analytics and attribution techniques
• Familiarity with nonprofit fundraising or campaign dynamics is preferred