Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to build and execute targeted marketing campaigns across multiple digital channels.

Key Responsibilities

• Establish and update criteria for segmentation and list building for personalized campaigns
• Build and execute promotional assets across various digital channels to achieve business goals
• Leverage data insights to inform marketing decisions and continuously improve campaign effectiveness

Required Qualifications

• Bachelor's Degree or commensurate experience is required
• 3+ years of email or digital marketing experience in a B2C environment is required
• Proven experience developing email campaigns and segmenting target audiences
• Experience with reporting tools such as Google Analytics, Tableau, or similar
• Knowledge of digital marketing and email/marketing automation systems