Digital Performance Media Principal

Job Summary

A company is looking for a Global Digital Performance Media Principal responsible for driving demand generation and business growth for their SaaS technology.

Key Responsibilities

• Lead the development and execution of digital performance media campaigns across various channels
• Own digital paid channel optimization and manage SEM campaigns for improved media performance
• Collaborate cross-functionally to integrate digital media strategies with broader marketing objectives

Required Qualifications

• Senior-level experience in digital performance marketing for B2B SaaS or technology sectors
• Proven leadership and mentoring ability with a collaborative management style
• Deep expertise in SEM, SEO, and campaign optimization
• Advanced knowledge of measurement strategies and analytics tools
• Experience with marketing automation and content management systems is a plus