Director, Brand (Influencers, Partnerships & Social Media)

About the position

The Director, Brand (Influencers, Partnerships & Social Media) at Vegamour is responsible for developing and executing innovative marketing strategies that enhance the brand’s presence in the hair wellness industry. This role focuses on building authentic relationships with influencers, leveraging social media engagement, and fostering brand partnerships to amplify storytelling and drive consumer trust. Reporting to the VP of Marketing, the director will lead a team to create impactful campaigns that resonate with audiences and promote the brand’s core message of holistic hair wellness.

Responsibilities
• Develop comprehensive influencer marketing strategy aligned with the brand’s hair wellness journey.
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• Identify and cultivate relationships with key influencers for long-term partnerships.
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• Design and execute integrated social media campaigns to increase audience engagement.
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• Collaborate with internal teams to ensure alignment of brand messaging and product launches.
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• Monitor and analyze campaign performance metrics, providing actionable insights for optimization.
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• Stay ahead of industry trends and digital innovations to refine strategies.
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• Allocate resources and budget efficiently to maximize ROI across influencer and social media efforts.
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• Develop a content calendar integrating influencer content and brand storytelling.
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• Lead social-first campaigns to drive customer engagement and conversion.
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• Oversee the development of compelling marketing content and influencer posts.
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• Manage and mentor a team of marketing professionals, fostering a collaborative culture.
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• Track, analyze, and report on campaign performance for optimization.
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• Develop and manage the marketing budget, ensuring maximum ROI while staying within constraints.
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• Ensure brand consistency and integrity across all channels.
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• Collaborate with various teams to ensure alignment with marketing initiatives.

Requirements
• BA in Marketing, Business, Communications, or a related field.
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• 8+ years of experience in integrated marketing or a related role.
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• Strong understanding of digital marketing, influencer marketing, and emerging channels.
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• Exceptional analytical skills for data interpretation and decision-making.
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• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems).

Nice-to-haves
• Experience in leading cross-functional teams.
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• Strong credibility as a leader in marketing initiatives.
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• Ability to mentor and develop future leaders.

Benefits
• 401(k) with 3% match
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• Dental insurance
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• Health insurance
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• Paid parental leave
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• Unlimited paid time off