Director of CRM Marketing

Job Summary

A company is looking for a Director of CRM and Lifecycle Marketing.

Key Responsibilities:

• Own and evolve the full lifecycle marketing strategy across various channels
• Drive scale through automated, behavior-based journeys and campaigns using Salesforce Marketing Cloud
• Develop robust audience strategies leveraging first- and zero-party data

Required Qualifications:

• 8+ years of experience in email marketing focused on lifecycle, CRM, or retention marketing
• Deep hands-on experience with Salesforce Marketing Cloud
• Proven experience in leveraging audience data for segmentation and personalization
• Strong analytical mindset with experience in designing A/B tests
• Experience with B2B lifecycle marketing strategies is a plus