Director of Demand Generation

Job Summary

A company is looking for a Director of Demand Generation.

Key Responsibilities

• Own and scale the demand generation strategy for acquiring qualified free users and marketing-qualified leads (MQLs)
• Lead multi-channel campaigns and account-based marketing (ABM) strategies targeting priority accounts
• Manage national and regional events to generate high-quality leads and integrate them with marketing campaigns

Required Qualifications

• 10+ years in B2B SaaS marketing, with at least 5 years in demand generation leadership
• Proven experience in product-led growth (PLG) and enterprise conversion
• Deep expertise in account-based marketing (ABM) and event marketing
• Proficiency with modern marketing technology stacks, including HubSpot and Salesforce
• Experience managing multi-million-dollar budgets and optimizing for ROI