Director of Digital Engagement

Job Summary

A company is looking for a Director of Digital Engagement & Personalization.

Key Responsibilities

• Define and execute the hyper-personalization strategy for the Direct bank
• Oversee real-time data aggregation and collaborate with teams to deploy AI/ML models for customer engagement
• Build and lead a cross-functional team while driving measurable increases in customer acquisition and retention

Required Qualifications

• Bachelor's Degree and 10 years of experience in Digital channels and products in Financial Services, or High School Diploma/GED and 14 years of experience
• 10+ years of experience in digital banking, fintech, or digital-first consumer industries
• Proven track record in personalization and customer engagement leadership roles
• Hands-on experience with Adobe Experience Cloud or similar engagement platforms
• Strong exposure to AI/ML-driven personalization and data strategy