Director of Lifecycle Marketing

Job Summary

A company is looking for a Director of Lifecycle Marketing.

Key Responsibilities

• Develop and execute a data-driven lifecycle marketing strategy to enhance customer engagement and retention
• Lead the infrastructure roadmap for campaign execution and drive innovation in automation and segmentation
• Own the full-funnel lifecycle strategy, ensuring measurable improvements in key business metrics

Required Qualifications

• 10+ years of experience in CRM or lifecycle marketing, with 3+ years in a leadership role
• Proven success in scaling multi-channel lifecycle programs across various messaging platforms
• Deep expertise in segmentation, personalization, and A/B testing
• Hands-on experience with modern customer engagement platforms
• Strong analytical skills and experience collaborating with data teams