Director of Product Marketing

Job Summary

A company is looking for a Director of Product & Customer Lifecycle Marketing to lead growth and retention strategies.

Key Responsibilities

• Manage and mentor a team of Product and Lifecycle Marketers, developing scalable frameworks
• Define go-to-market strategies and oversee omni-channel lifecycle journeys to enhance customer engagement
• Analyze revenue impact and KPIs to drive adoption, retention, and cross-sell opportunities

Required Qualifications

• 10+ years of experience in Product Marketing, Lifecycle Marketing, or Growth Marketing, with 5+ years in leadership roles
• Proven track record in driving measurable impact on adoption, retention, and revenue growth
• Experience in utilizing 1st- and 3rd-party data for customer segmentation
• Strong understanding of pricing and packaging strategies
• Exceptional leadership and cross-functional influence skills