Director of Product Marketing

Job Summary

A company is looking for a Director of Product Marketing.

Key Responsibilities

• Drive end-to-end launch planning and execution for new product features and clinical service offerings
• Collaborate cross-functionally to optimize patient journeys and integrate patient-focused initiatives into marketing campaigns
• Establish a patient launch playbook and ensure patient insights are integrated into marketing and product strategies

Required Qualifications

• 10+ years of product marketing or consumer marketing experience, with a focus on business-critical launches
• Deep expertise in go-to-market strategy and product positioning
• Experience working with product teams to influence product roadmaps
• Strong analytical abilities to synthesize data for strategy development
• Bachelor's degree required; Master's degree preferred