Marketing Analyst Manager - Digital & Ecommerce

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 24 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Overview:

As the Marketing Analyst Manager for Digital & Ecommerce, you will lead a team of experienced analysts to drive data-driven decisions and optimize marketing strategies within the digital and ecommerce landscape. Leveraging your extensive expertise in Google Analytics 4, UX analytics, Google Tag Manager, raw data analysis, BI tools, and Big Query, you will unearth actionable insights to enhance performance across various digital platforms. Your role will be pivotal in guiding the team to deliver comprehensive reporting, fostering a culture of proactive analysis, and streamlining processes to ensure maximum efficiency and effectiveness. You will be responsible for building storytelling and insights delivery to the teams in a proactive manner to impact growth

• Lead, mentor, and inspire a team of skilled analysts, fostering a collaborative and high-performing culture.
• Provide guidance and support to team members in executing analysis projects and meeting objectives.
• Conduct regular performance evaluations, offer constructive feedback, and identify opportunities for growth and development.

• Utilize expertise in GA4, UX analytics, Google Tag Manager,raw data analysis, BI tools, and Big Query to extract meaningful insights from complex datasets.
• Conduct in-depth analysis of digital and ecommerce performance metrics to identify trends, opportunities, and areas for improvement.
• Translate data findings into actionable recommendations to optimize marketing strategies and enhance user experiences.

• Develop and deliver comprehensive reports on key performance indicators (KPIs), campaign effectiveness, and user behavior to stakeholders at all levels of the organization.
• Present findings, insights, and recommendations in a clear and concise manner, tailored to the needs of diverse audiences.

• Establish and refine processes for data collection, analysis, and reporting to ensure accuracy, consistency, and efficiency.
• Identify opportunities to automate repetitive tasks and streamline workflows, leveraging technology and tools where appropriate.
• Drive continuous improvement initiatives to enhance the effectiveness and impact of the analytics team.

• Collaborate closely with cross-functional teams, including marketing, product, and IT, to align analytics efforts with overall business objectives.
• Serve as a subject matter expert on digital and ecommerce analytics, providing guidance and support to colleagues across the organization.

• Bachelor's degree in Marketing, Business, Statistics, Economics, or related field; advanced degree preferred.
• 7-9 years of experience in digital and ecommerce analytics, with a proven track record of success in a managerial or leadership role. And a thorough understanding of commerce and beauty is a plus!
• Extensive expertise in Google Analytics 4, UX analytics, Google Tag Manager, raw data analysis, BI tools, and Big Query.
• Strong analytical skills, with the ability to extract insights from complex datasets and translate findings into actionable recommendations.
• Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.
• Proven leadership and team management experience, with a focus on mentorship, collaboration, and performance optimization.
• Experience in the ecommerce field is highly desirable, with a deep understanding of industry trends, best practices, and challenges.

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This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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