Email Marketing Specialist Needed for Campaign Updates and Segmentation

We are seeking an experienced email marketing specialist to enhance our email flows and design targeted campaigns. The ideal candidate will have a strong ability to segment audiences effectively to boost customer acquisition and engagement. Responsibilities include updating existing email sequences, creating new campaigns, and analyzing performance metrics to optimize strategies. If you have a proven track record in email marketing and a passion for driving results, we would love to hear from you.

We are offering this role for $200 per month, which will include 2 email campaigns per week, updates to flows where necessary, and additional email campaigns during sale periods/promos. Ongoing work is available for the right candidate.

About Shade Eyewear:

– We’re a growing eCommerce brand based on the Gold Coast, selling eco-friendly sunglasses

– Products are made from plant-based and recycled materials, with a strong environmental mission

– We sell direct-to-consumer via Shopify, with customers mainly in Australia

– Email marketing is a key sales and retention channel for us — we use Klaviyo

– We run campaigns, flows, automations, and segmentation to drive sales and deepen community loyalty

– Our tone is genuine, casual, and conversational — not salesy or corporate

– We’ve built a strong brand story with a loyal customer base and a focus on sustainability

– You’ll be working directly with the founder and a small, nimble team

We’re ready to scale our email marketing and want someone who can take the lead with strategy, execution, and growth.