Marketing Strategy Specialist II

Ent Credit Union exists to improve the financial quality of life of the people we serve. This mission drives us every day, but we are more than our mission. We're also individuals using our unique abilities to make our organization, and the communities we serve, better than they were yesterday. We're a not-for-profit that puts people above profits and actively invests in our community. Our rapidly growing team is expanding our reach to serve more people throughout Colorado. To spread our mission far and wide, we need people like you. If you're interested in a paycheck with a purpose, apply with us today. Our people make the difference, and we truly believe you are our greatest asset.

Are you a detail-oriented marketing professional with a passion for research, insights, and strategic impact? As a Marketing Strategy Specialist II, you'll play a vital supporting role in shaping the strategies that fuel Ent's growth. Working closely with the Senior Manager of Marketing Strategy, you'll help bring plans to life through in-depth audience research, competitive analysis and data-driven recommendations. In this role, you'll collaborate across teams to connect business goals with actionable marketing strategies. You'll support the development of annual and campaign-specific plans, analyze performance to guide future efforts and keep a pulse on market trends to uncover emerging opportunities. Your work will directly inform the strategies that power high-performing marketing campaigns across the organization. Ideal candidates are naturally curious, analytically minded and comfortable synthesizing complex information into clear, strategic direction. This is a great opportunity to grow your expertise in marketing strategy while contributing to meaningful work that impacts Ent and its members every day.

Essential Functions

• Support Strategic Planning: Contribute to the development of annual marketing plans alongside the Senior Marketing Strategy Manager, ensuring alignment with Ent's goals across brand, new member acquisition, member engagement, product marketing, and community initiatives. Conduct research on audience behaviors, market trends, and competitor strategies to support the development of campaign recommendations that drive engagement and measurable impact.
• Strategy Development: Partner with business units to help clarify marketing objectives and success metrics that align with their business goals. Use audience data to identify key demographic and psychographic segments and assist in refining messaging strategies. Support the identification of underserved audiences or growth opportunities, and help shape value propositions to better engage these segments.
• Market Research & Competitive Analysis: Provide insights on member and prospect behavior to inform targeting and content strategies. Independently execute competitive research using web monitoring tools and third-party resources to track rates, offers, user experience, and digital innovations in the industry. Monitor changes in consumer behavior, technology, economic trends, and the regulatory environment, and contribute observations to inform strategic planning.
• Cross-Functional Relationships: Act as a point of contact for assigned business units, supporting collaboration and ensuring marketing strategies align with organizational goals. Assist in prioritizing marketing initiatives based on project calendars and business needs. Support alignment across teams by providing clarity on marketing strategy plans and actively participating in cross-functional planning efforts.
• Data Tracking & Analytics: Help evaluate marketing campaign effectiveness by monitoring and interpreting performance data against established KPIs and campaign goals. Utilize dashboards and reporting tools to extract and summarize insights. Collaborate with Marketing Analytics to recommend optimizations that improve performance, efficiency, and return on investment.
• Bank Secrecy Act: Remains cognizant of and adheres to Ent policies and procedures, and regulations pertaining to the Bank Secrecy Act.

Minimum Formal Qualifications for this Position

• Bachelor's Degree In marketing, communications or related field
• 2+ years' experience in marketing strategy - strategic plans, creative briefs, agency work (required)
• 4+ years' general marketing experience (preferred)
• 2+ years' experience in financial services marketing and/or professional services marketing. (preferred)

Each year of relevant work experience may be exchanged for a year in a relevant degree program or vice versa. For example, a requirement of a bachelor's degree in accounting and 2+ years of account experience could be substituted for a high school diploma and 6 years of relevant accounting work experience or a master's degree in accounting and 0 years of work experience.


Technical or Specialized Knowledge/Skills:

• Ability to effectively communicate in writing and in-person to peers and team leads
• Ability to collaborate with team members by sharing ideas and resources to complete tasks more effectively than you could alone
• Ability to translate data and insights into compelling narratives for different audiences
• Ability to tackle strategic challenges with effective, often out-of-the-box solutions
• Experience launching new products/services and entering new markets
• Ability to evaluate market trends, competitors, and customer needs
• Ability to interpret campaign data and make data-driven decisions
• Ability to build long-term marketing strategies aligned with business goals
• Ability to communicate strategy and performance to stakeholders, business units and teams
• Ability to change strategic direction quickly based on changing market conditions

Certifications Required:

• None

Environmental, Physical and Psychological Requirements

• Standing - Occasionally
• Walking - Occasionally
• Sitting - Frequently
• Lifting - Rarely (40 Lbs)
• Carrying - Rarely
• Pushing - Rarely
• Pulling - Rarely
• Balancing - Rarely
• Stooping - Rarely
• Kneeling - Rarely
• Crouching - Rarely
• Crawling - Rarely
• Reaching - Occasionally
• Handling - Occasionally
• Grasping - Occasionally
• Feeling - Occasionally
• Talking - Frequently
• Hearing - Frequently
• Repetitive Motions - Frequently
• Eye/Hand/Foot Coordination - Occasionally
• Noises louder than normal speaking volume - Occasionally
• Temperature Changes - Rarely
• Atmospheric Conditions - Rarely

The pay range for this position is: $36 to $39 per Hour (S15)

Final compensation for this position will be determined by various factors such as relevant work experience, specific skills and competencies, education, certifications, and internal pay equity.

This position is eligible for our corporate bonus program based on company performance.

Benefits Summary Sheet

At Ent Credit Union, we offer a comprehensive benefits package, including:
 

• Health Benefits: Affordable insurance, 24/7 doctor access, and a nationwide provider network.
• 401(k): 3% automatic contribution after three months, plus up to 6% matching.
• Paid Time Off: During your first year, enjoy 16 days of paid time off (PTO) plus 9 paid holidays. And it grows from there.
• Volunteer Time Off: Paid time off to give back to the community.
• Education Support: Up to $10,000 annually for higher education and assistance for certifications.
• Exclusive Discounts: Significant savings on home, car, and personal loans.
  
  For more information about our outstanding benefits please visit our careers page at www.ent.com/careers.
  
  We anticipate this position to close on 5/30/2025. Please submit your application at your earliest convenience to be considered.
  
  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
  
  The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)