Marketing Manager

Gizmo is a startup on a mission to make learning so easy and fun that anyone can learn anything. We're aiming to help 1 billion people learn by building Duolingo for Anything - a gamified way of learning anything!

In the past 12 months we grew 10X to 1 million learners a month and racked up 200 million+ organic views across TikTok and Instagram. We are well funded and backed by some top VCs.

Why this role matters

You’ll be our first full-time marketing hire, partnering directly with the founders to turn early viral success into a predictable growth engine that propels us to the next 100 million users.

Responsibilities

• UGC & Ambassador management: Develop a UGC strategy for TikTok and Instagram, source talent, and coach creators to deliver a steady-stream of viral content.
• Content experimentation: Ideate and test new formats, hooks, and storytelling angles, turning them into repeatable formats that drive growth
• Influencer management: Build relationships with influencers, negotiate deals, and develop creative briefs for influencer campaigns 
• Product feedback: provide user insights to product teams so we learn faster together.
• Paid ads: pick winning organic content, allocate marketing spending, and optimise ads 

• You have successfully built an Instagram or TikTok channel before - you’ve gone viral multiple times

• You are a strong communicator 
• You aren’t afraid to get your hands dirty
• You want to work hard for a chance at glory 

If this is you, you can expect:

• Work directly with all three founders and shape company strategy
• Hybrid: join us 4+ days per week in our London office
• Competitive salary + equity 
• A front-row seat in an early, well-funded startup that’s growing insanely fast