Job Summary
A company is looking for a Group Director, Measurement to join their analytics and business intelligence team.
Key Responsibilities
- Develop strong relationships with clients built on trust and expertise
- Create and maintain actionable measurement frameworks leveraging advanced analytical approaches
- Transform data into engaging visuals and compelling stories for clients
Required Qualifications
- 12+ years of experience in marketing analytics and measurement
- Hands-on experience with media measurement approaches including marketing mix modeling and multi-touch attribution
- Knowledge of statistical techniques such as multivariate regression and optimization
- Experience creating data visualizations in platforms like Tableau or PowerBI
- Strong understanding of privacy and data governance challenges
Comments