Head of CRM

Job Summary

A company is looking for a Head of CRM to drive customer retention and revenue growth through marketing strategies.

Key Responsibilities

• Develop and execute email, SMS, and product marketing strategies aligned with business objectives
• Design and manage CRM campaigns across the customer lifecycle, including automated email flows
• Lead and mentor junior marketing team members while collaborating with cross-functional teams

Required Qualifications

• 5-7+ years of email marketing and CRM experience, with at least 3 years in a senior role
• Proven experience in direct-to-consumer brands with significant revenue growth
• Expert-level proficiency in email marketing platforms, preferably Klaviyo
• Strong analytical skills with experience in customer data platforms and reporting tools
• Ability to develop and execute both strategic initiatives and tactical campaigns