Marketing Strategy Manager

Marketing Strategy Manager

Location: [CAN Remote]
Reports To: VP of Marketing Strategy

About the Role:

Kaseya is seeking a Marketing Strategy Manager to act as a strategic advisor to senior marketing and business leaders, driving high-impact initiatives across our global portfolio of IT and cybersecurity solutions. This role blends classic marketing strategy with a management consulting mindset, focusing on structured problem-solving, data-driven recommendations, and scalable frameworks to accelerate go-to-market performance.

You’ll lead strategic assessments, influence investment decisions, and orchestrate cross-functional planning to optimize our global marketing footprint. This is a high-visibility role ideal for someone with experience in management consulting or strategic marketing within a fast-paced B2B SaaS environment.

Key Responsibilities:

• Act as a strategic consultant to executive leadership by diagnosing key marketing challenges and identifying opportunities for growth, efficiency, and differentiation.
• Develop and implement structured frameworks to guide campaign prioritization, market segmentation, and resource allocation.
• Lead cross-functional strategic initiatives spanning Marketing, Product, Sales, RevOps, and Finance to ensure cohesive GTM execution.
• Design and deliver strategic planning artifacts, including board-level briefings, annual marketing strategies, and 3-year growth roadmaps.
• Analyze business performance, customer behavior, competitive dynamics, and market trends to inform actionable strategies.
• Model key marketing economics (e.g., CAC, LTV, ROI, marketing payback period) to evaluate and optimize investment decisions.
• Manage and evolve strategic KPIs, including pipeline velocity, win rates, brand penetration, and marketing-sourced revenue.
• Translate complex data into clear narratives and strategic recommendations for executive stakeholders.
• Serve as a thought partner in M&A integration planning and new market entry strategies across the multi-brand portfolio.
• Contribute to portfolio-level planning, including new product launches, market expansion strategies, and prioritization of marketing support across offerings.
• Mentor junior analysts and contribute to building a center of excellence for marketing strategy and operations.

Requirements:

• 6–8 years of experience in marketing strategy, management consulting, or strategic planning (B2B SaaS or high-growth tech strongly preferred).
• Prior experience in a consulting firm (e.g., Bain, BCG, McKinsey) or corporate strategy/marketing strategy team is highly desirable.
• Proven ability to drive cross-functional initiatives and influence at the executive level.
• Advanced analytical skills with proficiency in Excel, SQL, and visualization tools like Tableau or Power BI.
• Deep understanding of SaaS marketing metrics, funnel performance, and lifecycle marketing dynamics.
• Strong communication, executive storytelling, and stakeholder engagement skills.
• Experience managing complex projects with multiple stakeholders and business units.
• Ability to thrive in an acquisitive, fast-moving environment with shifting priorities.

Why Join Kaseya:

• Shape strategy at the portfolio level for one of the fastest-growing IT platforms globally.
• Partner with C-suite leaders on high-impact decisions that shape the future of our brands.
• Gain deep exposure to product portfolio strategy, lifecycle marketing, and multi-brand coordination.
• Join a high-performance team that blends strategic rigor with real-time execution.