Lead Web Analyst

Job Summary

A company is looking for a Lead Web Analyst to drive user behavior analysis and deliver insights for web optimization.

Key Responsibilities

• Analyze user journeys to identify friction points and optimization opportunities
• Build performance frameworks to enhance KPIs related to conversion and engagement
• Develop dashboards and reports to provide insights on trends and growth opportunities

Required Qualifications

• 7+ years of experience in marketing/product analytics, especially in B2B or self-serve digital funnels
• Advanced skills in Amplitude with experience in funnel analysis and optimization
• Proficiency in SQL and experience with dashboard creation in Tableau
• Expertise in A/B testing and managing web tracking implementations
• Experience in cross-functional collaboration in fast-paced environments