Lifecycle Marketing Coordinator

Job Summary

A company is looking for a Coordinator, Lifecycle Marketing to join their marketing team.

Key Responsibilities

• Build, test, QA, and launch global lifecycle marketing campaigns across various channels
• Help set up and optimize automated customer journeys aligned with business objectives
• Track campaign metrics and provide analysis to support continuous optimization

Required Qualifications

• 1+ year of experience in marketing for direct-to-consumer ecommerce businesses
• Desire to learn lifecycle marketing and build email campaigns in HTML/CSS
• Basic knowledge of email best practices and client limitations
• Analytical mindset with proficiency in Microsoft Excel or Google Sheets
• Bachelor's Degree preferred