Lifecycle Marketing Operations Manager

Job Summary

A company is looking for a Lifecycle Marketing Operations Manager to lead their B2C marketing team.

Key Responsibilities

• Architect and maintain scalable marketing automation systems for personalized, cross-channel campaigns
• Deliver actionable data and audience segmentation strategies for high-impact lifecycle campaigns
• Collaborate with cross-functional teams to troubleshoot issues and ensure long-term platform scalability

Required Qualifications

• Bachelor's degree and 5+ years of experience in CRM, lifecycle, or marketing operations roles
• Hands-on experience with CRM tools, specifically Salesforce Marketing Cloud
• Proven experience with enterprise-level marketing automation platforms, including Segment CDP or similar
• Ability to edit HTML for modular templates and customize dynamic content blocks
• Strong understanding of subscription-based business models and cross-channel marketing strategies