Performance Marketing Specialist

 About Lokal:

Access & Empowerment for Bharat through AI and Local Language Internet.

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)
• Dostt – Make new friends through voice chats, games, and real, authentic conversations
• Eaze – A safe space to explore emotional well-being via community-driven support
• AstroLokal – Instant access to trusted astrologers through audio and chat

And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants

• Individuals who have 1-4 years experience in campaign optimization for CAC reduction and increase in RoAS.
• Planning business projections and accordingly aligning the marketing strategy to achieve set RoAS and CACs as targets. 
• First hand experience in operating campaigns for lead generation across Meta and Google platform. Google platform includes SEM, Youtube ads, Pmax campaigns. 
• Constant iteration of lead quality from marketing through creatives, forms and audiences. 
• Complete understanding of analytics and events on how they are used for campaign optimisation.
• Creative skill and understanding of what stands out as relatable content to the audience and accordingly work towards high ROI ads.  
• Intermediate to advanced efficiency with MS Excel, MS Powerpoint. SQL is a plus. 

Why Join Us?

We’re scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you’ll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.