Marketing Analyst

Job Summary

A company is looking for a Marketing Analyst I to join their Marketing Analytics team.

Key Responsibilities

• Support B2C and B2B marketing teams by translating measurement needs into actionable analyses, reports, and dashboards
• Synthesize internal and third-party data into insights about marketing performance and communicate findings to stakeholders
• Create and maintain dashboards to provide critical metrics, focusing on data automation and actionable visualizations

Required Qualifications

• 1-2 years of professional experience in a marketing analytics role with digital analytics experience
• Bachelor's degree in Business, Marketing, Analytics, or a related field preferred
• Strong SQL skills and knowledge of Tableau; experience with R and Python is a plus
• Understanding of A/B testing and familiarity with various marketing platforms
• Experience analyzing large datasets to derive actionable business insights