Job Summary
A company is looking for a Marketing Operations & Analytics Specialist who will focus on data-driven growth strategies.
Key Responsibilities
- Analyze website data and optimize conversion funnels using tools like Google Analytics and HubSpot
- Manage lead operations, including setting up landing pages and automated workflows
- Conduct campaign analysis and support media performance tracking across various platforms
Required Qualifications
- Expert-level proficiency in Google Analytics, HubSpot, and SEO tools
- Experience with advanced analytics platforms such as Heap or Mixpanel
- Proficient in Framer for website management and A/B testing
- Strong skills in Excel or Google Sheets for data analysis
- Experience with paid advertising platforms like LinkedIn and Google Ads
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