Paid Media Channel Strategy Manager

Job Summary

A company is looking for a Manager, Paid Media Channel Strategy.

Key Responsibilities

• Lead the development and execution of data-driven paid media plans across various channels
• Drive audience segmentation strategies in collaboration with analytics and agency teams
• Oversee creative asset development and manage campaign execution and optimization

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field; Master's degree is a plus
• 6+ years of experience in paid media strategy, planning, and optimization across multiple channels
• Proven track record of building and launching campaigns from scratch
• Strong understanding of audience segmentation, targeting, and campaign measurement
• Experience with ad serving platforms and analytics tools