Performance Marketing Analyst

Job Summary

A company is looking for a Performance Marketing Analyst to ensure the integrity of campaign data and drive performance optimization across digital marketing channels.

Key Responsibilities:

• Oversee campaign setup across major ad platforms, ensuring accurate tracking and attribution
• Implement tagging and tracking protocols to guarantee accurate data capture
• Analyze key performance metrics and provide actionable insights to optimize campaigns

Required Qualifications:

• Bachelor's degree in Marketing, Data Analytics, or a related field
• Experience with ad platforms such as Meta, TikTok, Google Ads, and LinkedIn
• Proficiency in data analysis tools like Google Analytics 4, SQL, or BigQuery
• Strong skills in Excel or Google Sheets for data manipulation and trend analysis
• Ability to communicate complex findings to diverse stakeholders effectively