Job Summary
A company is looking for a Performance Marketing Manager to drive paid user acquisition and optimize app growth.
Key Responsibilities
- Plan, launch, and optimize paid user acquisition campaigns across various platforms
- Monitor performance metrics and optimize campaigns to achieve growth targets
- Collaborate with creative teams to develop ad concepts and refine messaging
Required Qualifications
- 4+ years of experience in performance marketing, focusing on mobile app growth
- Proven track record managing paid acquisition campaigns with measurable results
- Strong knowledge of digital advertising platforms
- Experience with ASO best practices and tools
- Analytical mindset with proficiency in data-driven decision-making
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