Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager to lead online paid acquisition campaigns.

Key Responsibilities

• Execute day-to-day paid initiatives including research, budget management, and A/B testing
• Manage campaign budgets and optimize for cost-per-lead (CPL) and customer acquisition cost (CAC)
• Track, analyze, and report on funnel metrics while delivering on revenue and marketing efficiency targets

Required Qualifications

• 4+ years of experience managing paid acquisition campaigns through Google, Bing, Facebook, and LinkedIn
• Basic knowledge of on-page SEO and technical SEO
• Familiarity with web analytics tools such as Google Analytics and Google Ads
• Experience with project management tools like Asana, Trello, or Monday
• Strong analytical and organizational skills