Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist.

Key Responsibilities

• Manage end-to-end execution of paid media campaigns across various platforms to support marketing objectives
• Optimize campaign performance through A/B testing and collaboration with creative teams
• Contribute to reporting and attribution using analytics tools and explore new media channels for growth

Required Qualifications

• 2-4 years of experience in performance marketing, preferably in B2C or local/regional contexts
• Proven success in managing and optimizing campaigns within ad platforms
• Experience with GA4, Looker Studio, and Google Tag Manager
• Familiarity with conversion rate optimization and landing page testing tools
• Experience working cross-functionally with creative, content, and lifecycle teams