Performance Marketing Strategist

Job Summary

A company is looking for a Performance Marketing Strategist to lead growth across key digital platforms.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, and TikTok while managing budgets and implementing A/B tests
• Develop channel-specific strategies aligned with marketing objectives and stay updated on social media trends and best practices
• Monitor KPIs, analyze performance using analytics tools, and provide regular reports and insights to stakeholders

Required Qualifications

• 3-5+ years of experience managing performance marketing campaigns across Meta, Google, and TikTok
• Strong understanding of digital media buying, tracking, analytics, and platform algorithms
• Proven ability to develop data-informed strategies that drive measurable business results
• Experience with A/B testing frameworks and marketing analytics tools
• Highly organized and capable of managing multiple projects simultaneously