Principal Data Scientist

Job Summary

A company is looking for a Principal Data Scientist to lead the measurement of marketing effectiveness through advanced statistical methods and AI models.

Key Responsibilities

• Own and advance statistical foundations for marketing-effectiveness measurement
• Research, prototype, and deploy advanced attribution and AI models
• Design and maintain experimentation frameworks for model validation

Required Qualifications

• 8+ years in data science or ML engineering roles
• PhD (or equivalent experience) in a quantitative field
• Proven experience in marketing measurement and attribution modeling
• Experience with large-scale A/B testing infrastructure
• Proficiency in Python/R/SQL and modern data platforms