Job Summary
A company is looking for a Public Relations Strategist to enhance its media presence and brand visibility.
Key Responsibilities
- Drive earned media strategy by identifying media opportunities aligned with business objectives
- Craft compelling media pitches, press releases, and story angles to position the brand as a key voice in retirement topics
- Monitor industry news and competitor activity to strategically insert the brand into relevant conversations
Required Qualifications
- Bachelor's degree in public relations, communications, journalism, marketing, or a related field
- 6+ years of experience in PR, media relations, or corporate communications with a focus on earned media
- Proven success in pitching and placing stories in national, regional, and trade media
- Strong project management and organizational abilities
- Ability to work in a fast-paced environment with changing priorities
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