AdTech Program Manager

Job Summary

A company is looking for an Associate Manager, AdTech, Marketing Technology.

Key Responsibilities

• Optimize digital budgets across various performance marketing channels
• Lead the development of new data integrations with marketing partners for enhanced targeting and measurement
• Deploy privacy-enhancing measurement solutions and build dynamic advertising strategies

Required Qualifications

• 5+ years of experience in marketing technology, performance marketing, or marketing analytics
• Strong analytical and technical skills, with proficiency in SQL and knowledge of Python
• Experience with digital tracking and attribution tools, including adtech platforms
• Expertise in managing and optimizing campaigns across various paid marketing channels
• Experience building dashboards and visualizations for data-driven decision-making