Job Summary
A company is looking for a Marketing Automation Manager to join their global marketing team.
Key Responsibilities
- Manage the marketing automation platform, ensuring its health, optimization, and scalability
- Design and implement marketing automation solutions for various initiatives, including lead generation and campaign execution
- Oversee global campaign execution, ensuring proper segmentation and targeting across diverse regions
Required Qualifications
- Bachelor's degree in marketing, business, information systems, or a related field
- 3-5 years of experience managing automation solutions for a global company
- Proven experience with localized content and language preferences
- Strong understanding of marketing automation principles and email compliance regulations
- Experience with CRM integration, specifically Salesforce
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