Consumer Insights Analyst

Job Summary

A company is looking for a Consumer Insights Specialist to develop insight-based recommendations that drive brand strategies.

Key Responsibilities

• Generate insights through syndicated and custom research to optimize business and innovation success
• Analyze and present study results to inform brand strategies and consumer understanding
• Manage projects within budget while collaborating with stakeholders to align research with business decisions

Qualifications

• Experience in marketing research
• Basic financial understanding related to business results
• Preferred experience in consumer packaged goods
• B.A./B.S. in Marketing, Economics, Psychology, or Sociology required; relevant Master's degree or MBA preferred