Content Marketing Manager

Job Summary

A company is looking for a Content Marketing Manager to create and execute content strategies that drive demand and build brand authority.

Key Responsibilities

• Execute content strategies for key buying profiles, creating full-funnel content packages
• Develop diverse content formats, collaborating with subject matter experts and cross-functional teams
• Provide deal and renewal support, and create event content for key conferences and webinars

Required Qualifications

• 5+ years of experience in content marketing, public relations, or related role, preferably in healthcare or HR tech
• Degree in marketing, communications, journalism, or a related field
• Strong B2B content development and writing skills with a portfolio showcasing diverse content
• Familiarity with project management tools like Asana and experience using AI tools for content production
• Passion for mental health and experience analyzing content performance metrics